Agenda

08.45 Registration

9.30 User Centric Marketing – Rethinking the Approach (presented in German)

9.55 Real-Time Media – An Opportunity for the German Advertising Market (presented in German)

10.20 The experts view – Platforms That Pave the Way to Deliver Better Media Products (presented in German)

11.00 Coffee Break

11.30 Keynote Speech: Programmatic Marketing is Here?

11.55 Ad Visibility as a Measure for Quality Assurance in Dynamic Media Buying (presented in German)

12.10 The Opportunity Factor - Are your ads seen by your target audience?

12.25 Lunch

14.00 Whiteboard Session Live: The Path to Holistic Yield Management

14.40 Automation - Challenges and Opportunities for Premium Publishers and Marketers (presented in German)

15.05 Closing the $20B Revenue Gap Through Maximising the Programmatic Guaranteed Opportunity

15.20 Inventory Forecasting – Solving the Challenge of Programmatic Guaranteed

15.35 COFFEE BREAK

16.00 Dynamic Video – Understanding and Solving the Key Challenges

16.15 How Platform-Driven Is Mobile Advertising?

16.30 Fireside Chat: Customising Marketing & Advertising Technology

Do Advertisers Need a Bespoke Approach to Data and Technology?

17.00 How do I Develop My Ad Technology Stack if I’m Not Brian O’Kelley or Boris Mouzykantskii?

Networking Party

sponsored by ADTECH