9.30 User Centric Marketing – Rethinking the Approach (presented in German)
9.55 Real-Time Media – An Opportunity for the German Advertising Market (presented in German)
10.20 The experts view – Platforms That Pave the Way to Deliver Better Media Products (presented in German)
11.00 Coffee Break
11.30 Keynote Speech: Programmatic Marketing is Here?
11.55 Ad Visibility as a Measure for Quality Assurance in Dynamic Media Buying (presented in German)
12.10 The Opportunity Factor - Are your ads seen by your target audience?
14.00 Whiteboard Session Live: The Path to Holistic Yield Management
14.40 Automation - Challenges and Opportunities for Premium Publishers and Marketers (presented in German)
15.05 Closing the $20B Revenue Gap Through Maximising the Programmatic Guaranteed Opportunity
15.20 Inventory Forecasting – Solving the Challenge of Programmatic Guaranteed
15.35 COFFEE BREAK
16.00 Dynamic Video – Understanding and Solving the Key Challenges
16.15 How Platform-Driven Is Mobile Advertising?
16.30 Fireside Chat: Customising Marketing & Advertising Technology
Do Advertisers Need a Bespoke Approach to Data and Technology?
17.00 How do I Develop My Ad Technology Stack if I’m Not Brian O’Kelley or Boris Mouzykantskii?
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