Speakers

Axel Hoehnke, Moderator Adtrader Conference 2013

Axel Hoehnke is an independent Go To Market Strategist helping companies to find business opportunities & partners in the mobile space. His background is 18 years international market know-how with brands like Mars, Bertelsmann, Premiere, Thomson Multimedia, Microsoft, elisa, atlas and smaato

Sacha Berlik, General Manager, DataXu

“It´s becoming clear that programmatic marketing is nothing less than a strategic transformation for brands and agencies. In our today´s omnichannel media landscape, the focus has rightly returned to the consumer.”

Sacha Berlik is General Manager, Europe for DataXu, the leading global digital marketing management platform. Sacha has nearly 20 years of experience in the international digital marketing industry. Most recently he was CEO and co-founder of mexad (acquired by DataXu in 2011) that grew to 50+ employees and 6 international offices. Before mexad, he was co-founder of Oridian (now Ybrant Digital) and served as General Manager for Western Europe, with over 120 employees across 22 international offices. An industry pioneer, Berlik founded the first pan-European online network, ActiveAgent, in 1999. Prior to that, he built the online presence for one of Germany’s largest private television stations, Sat.1.

Marc Lehmann, Managing Director – MEC Germany

"Real Time Advertising will improve the efficiency and performance of campaigns. However, it is going to get more interesting as soon as we can also apply Real Time Advertising to branding communication. That will require better quality data and inventory – something that is currently still missing.”

Marc joined the GroupM affiliated MEC Deutschland in 2010, and is currently overseeing the newly established Innovation & Technical Intelligence department -responsible for strategic consulting in digital and social media. The scope of his work also includes data analysis and insight, Real Time Advertising, mobile marketing and digital TV. Prior to this, from 1999 to 2007 he was Head of Digital at Mindshare and then Executive Director Interaction for Digital Trading at GroupM from 2008 to 2009.

Philip Missler, Managing Director - InteractiveMedia CCSP

Philip Missler is Managing Director of InteractiveMedia CCSP – Deutsche Telekom Gruppe”. Up to 2009, he was responsible for the development of internet business operations for Deutsche Telekom. Prior to this, he was the CTO of mobile.de (eBay Classifieds Group) and in charge of the technology and product division. Philip started his career as a software engineer in 1997 and in 1998 he developed a start-up in the Classifieds area. For the following six years, he held various positions at Zentropy Partners (now called MRM Partners) – the digital division of the marketing company McCann Erickson.

Derek O’Neil, Chief Business Development Officer - IPONWEB

“Automation has already brought forward significant efficiencies in media buying operations, campaign performance and audience targeting. Propositions that all represent significant opportunities for the premium space as well. Tying together real-time decisioning with campaign order automation in premium is one of the big questions for 2013.”

Derek leads strategic new business development globally for IPONWEB and during his 5 years there has played a central role in pioneering the development of the real-time ecosystem. Having led engagements with many of the foremost companies in the space, Derek works with clients to understand and refine their business strategy in preparation for leveraging IPONWEB technology to custom design and deliver media trading systems that execute them. Today IPONWEB technology powers more than 40 Trading Desks, DSP’s, SSP’s and DMP platforms globally.Prior to IPONWEB, Derek's career has encompassed search marketing, large-scale solutions engineering, enterprise system design and electrical engineering. One of the most travelled executives in the digital media industry he offers a truly global perspective of the space.

Katharina Meran, Country Manager Germany - PubMatic

Since 2011 Katharina Meran has been Country Manager for Germany, and responsible for the establishment of PubMatic’s business in the German market place. Katharina has 14 years of experience in the international digital economy and held several leading positions in business development at Yahoo!, Microsoft/MSN and Lycos. In these roles, she was responsible for the identification and establishment of new business models and revenue streams, as well as for strategic business development partnerships. Katharina lived in London for 18 years and holds a Masters degree from the University of London.

Stephan Hong, Director Online Marketing - Sixt

Stephan Hong has been the Director for Online Marketing at Sixt since 2012 and is mainly responsible for the national and international online marketing business of the company. He also heads up the Rent a Car division and supports the entire business range of Sixt, including Leasing, DriveNow, myDriver and Limousine. Prior to this, he was the Head of Performance Marketing at Immowelt and established the online marketing section of the company. Since he began his career Stephan has also worked for markt.gruppe, Bertelsmann/Pangora and Systematics.

Oliver Busch, Managing Director - Spree7

Oliver Busch is Managing Director of Spree7, a trading desk service for the efficient control of digital media in real time. Oliver is responsible for development of the partnership between the Swiss PUBLIGroupe and US technology provider, MediaMath. Prior to this, Oliver was a as consultant, advisor, and author at BBDO Consulting, becoming a specialist in online marketing. Following longstanding engagements as Marketing Director of AutoScout24 and Managing Director of ad pepper media, he led the business activities of Parship.com in Germany, and marketing operations in Europe.

Pan Katsukis, CPO & Co-Founder, madvertise

 "Compared to online, mobile RTB still lacks sufficient data for enrichment (i.e. for scalable retargeting). Nevertheless mobile RTB has already a big potential to win loyal customers for a competitive price."

Pan is CPO and co-founder of madvertise and is responsible for product development and project coordination. Pan has wide-ranging experience in the mobile industry, gained during his previous roles at MindMatics and O2 Germany. At O2, he worked in the Mobile Data Division on the development and launch of the first mobile internet flat rate in Germany in addition to the realisation of GPS-based advertising. Pan studied Computer Science & Media at the Ludwig-Maximilians University, during which time he wrote a thesis on the subject of location based mobile advertising.

Ralph Klin, Senior VP Online Marketing - Deutsche Post

“The future lies in user-centric marketing. The individual user is the main point of focus: as they move about the internet, when and to what they respond.”

Ralph Klin began his career at “McKinsey & Comp” in 1992, following graduation from university. In November 2001, he began working for “BRIEF” within Deutsche Post and held several positions in business development divisions. Since 2009, Ralph has been the Senior Vice President of Online Marketing for Deutsche Post, which includes three affiliated companies; nugg.ad, Adcloud and intelliAd.

Thomas Duhr, Deputy Managing Director, Digital - IP Deutschland

“RTA (real-time advertising) offers the opportunity to make the marketing business more efficient. What the online sector doesn’t need is an intermediate agent between the marketing message and the customer – particularly as transparency and quality continue to be issues. However, as long as the relevant market participants cannot find credible solutions, RTA will remain in its infancy stage.”

As Deputy Managing Director “Interactive”, Thomas Duhr has been responsible for the expansion of the digital marketing sector within IP Deutschland since 2012. Prior to this, he worked as an Executive Sales Manager for United Internet Media AG. Here, he made significant contributions to the development of the company as he was responsible for commercial, sales service & operations. After graduating from university, Thomas held various product management positions at the publishing group, Handelsblatt, and subsequently established the internet-TV-start-up beTVeen.com in 2000. In 2002, he began working for WEB.DE in Karlsruhe - the predecessor of United Internet Media. Thomas Duhr is the Vice Chairman of IAB Europe.

Karim H. Attia, CEO Nugg.ad

As CEO of nugg.ad, Karim H. Attia is responsible for business development, focusing on enhancing digital brand communication through the use of the nugg.ad technology. Prior to this, between 1999 and 2009, Karim established XENION which is one of the leading online marketing companies in Germany. After successful distribution of XENION to the Aegis Media Group in 2004, he co-founded the group’s digital network Isobar and – as a member of the Isobar global management team – built this up in Central and Eastern Europe.

In 2007, Karim Attia founded FOMA - an association of online media agencies - and served as Chairman until 2010. He has been also active in various committees of the Federal Association for Digital Economy (BVDW), the Working Group for Online Media Research (AGOF), and the Audit Bureau of Circulations (IVW). In addition, he functions as a “Business Angel”, supporting innovative concepts and ambitious teams in the digital media sector.

Dr. Christian Bachem, Partner - Companion

Christian Bachem founded the strategy consulting company Companion in 1998. Prior to this he worked for various advertising companies in Berlin and New York. In 1995 he became Managing Director at Pixelpark where he led strategic planning and online marketing. As a result of his longstanding dedication and work as a consultant, author, and advisor, as well as his membership on a diverse range of expert committees, Christian Bachem has played a pro-active role in the creation of the German online media market. Consequently, he has gained a considerable reputation as an expert.

Bachem is a professor for marketing at the university FHTW Berlin and is active in advanced training sessions for potential business leaders – including MBA programs at the University of St. Gallen and at Steinbeis Hochschule in Berlin.

Patrick McClellen, Chief Technology Officer, smartclip

Patrick McClellen is Chief Technology Officer at smartclip. Patrick is responsible for a team of people in smartclip's owned Technology hub in Germany, leading the development of new and existing products and platforms. In addition to spearheading the company's innovations and product enhancements, he oversees the operations of smartclip's campaign delivery and reporting system SMARACD as well as any new product and technology developments. Patrick previously held the role of Chief Information Officer at EyeWonder in Atlanta, USA. There, he was responsible for the company’s global product and technology development. Prior to his role at EyeWonder he worked as a Chief Technology Architect for one of the five largest banks in the USA.

Thomas Servatius, COO Falk Technologies

"The trend toward RTA (real-time advertising) is irreversible. But it is wrong to think that efficient buying processes for premium inventory can only be modeled through RTA. Good technical solutions have to remain open to either possibility, without sacrificing efficiency in return."

As Chief Operating Officer, Thomas Servatius is responsible for product development and management of customer projects at Falk Technologies. He has also served as Managing Director of Adternity, a portfolio company that he co-founded, since 2008. Thomas Servatius has an extensive track record of developing successful technology companies. Thomas and his team at Adternity have built more than 20 ad technology platforms for startups, as well as for major media companies. The scope of these projects ranged from full, end-to-end workflow automation to the integration of cutting edge technologies into existing business landscapes, which includes some of the leading DSP / SSP providers.

Kolja Brosche, Managing Partner - Cadreon Deutschland

Kolja Brosche has been Managing Partner for IPG’s affiliate, Cadreon, in Frankfurt, Germany, since 2011. In this role he is responsible for new business as well as business development, and the promotion of audience targeting and management in the German market-place. An expert in advertising, Kolja Brosche started his career as a media planning professional at BBDO/OMD and subsequently took on a role with United Internet Media in April 2002. Following this he was Head of Online Media at Syzygy for two years, before taking up an opportunity to work for Universal McCann in September 2008. Since then, he has been UM’s Head of Digital as well as Director for Digital Operations.

Dr. Philipp von Hilgers, Managing Director - Meetrics

"During the last two years, AdVisibility has become crucially important for branding campaigns in the German market. I expect that AdVisibility will gain even more significance due to the increasing availability of Ad Exchanges and RTB platforms. Considering that the goal of these platforms is to run the distribution and purchase of media more systematically than before, it means that quality assessment of online advertising has to be conducted more systematically too. AdVisibility will play an important role in this.”

Dr. Philipp von Hilgers co-founded Meetrics in 2008 with two other partners. Based in Berlin, Meetrics specialises in measuring the visibility of advertisements and content on websites. Meetric’s customers are leading media agencies, marketers, and editorial departments of news sites. Prior to the foundation of Meetrics, Philipp analysed the perception of websites and computer applications by using Eye Gaze Tracking systems, and advising companies on suitable strategies for the application of new technologies.

Frederike Voss, Country Manager Central Europe - AppNexus

"A strong trend towards the usage of media trade not only for performance-driven purposes but also for branding campaigns is looming. This requires fully transparent availability of premium inventory in the market – “Programmatic Buying” makes this happen.”

Frederike Voss heads up the entire business development and expansion of AppNexus in Germany and Central Europe. Prior to her employment with AppNexus, Frederike worked for AudienceScience. From the Hamburg branch, she lead business affairs in Germany, as well as overseeing European business activities which included running the strategic consultation for marketers, advertiser, and agencies across Europe. Before that, she held leading positions in online marketing at Microsoft Advertising, Yahoo! and AOL. A Hamburg-native Frederike studied international management in Germany and the US, and holds a MBA degree.

Oliver Weiss, Sales Director DACH, Turn

“From a technological point of view, our platforms are now so developed that we can use Real Time Advertising for branding and performance campaigns. The challenge now is to bring publishers as well as agencies and advertisers together through this use of intelligent data management solutions.”

Since July 2012 Oliver Weiss has been responsible for Turn´s new and existing business as well as for the development and executing of the direct customer strategy in Germany,
Austria and Switzerland. Oliver Weiss has more than 13 years of experience as Senior Manager and Consultant for companies in the digital media sector. Before joining Turn, he worked as a General Manager Europe at Facilitate Digital at Hamburg, Germany, as Head of Atlas Advertiser Suite at Atlas/Microsoft Advertising and Consultant EMEA at DoubleClick. Further steps in his career have been at pilot 1/0 and Pixelpark, among others. Oliver Weiss studied building engineering at TFH Berlin.

Jay Stevens, VP and GM International – the Rubicon Project

“Private Marketplaces are gaining huge traction, especially in Europe, and starting to blur the line between what has traditionally been seen as premium and ‘remnant’.”

Charged with overseeing the international expansion efforts for the Rubicon Project, Jay brings more than ten years of interactive marketing and international business experience to his position.  Before joining Rubicon in May of 2009, Jay served as the SVP of Audience at MySpace.  He was the social network’s first hire outside of the US and oversaw operations for 12 of their European territories during the first two years of his tenure with the company. Prior to joining MySpace in February of 2006, Jay served as the director of International for Silverpop. He previously was a member of the founding team and served as the director of marketing for Radical Communication, where he drove the company's day to day marketing operations.

Dirk Lämmerhirt, Senior Account Manager, comScore

Dirk Lämmerhirt works within the Media sector at comScore, helping leading media organisations and agency networks in the D-A-CH region increase their digital revenue streams. In this role, Dirk has led many of comScore’s advertising effectiveness engagements, focused on helping advertisers, agencies and publishers move towards measurement beyond click-through rates, and showing how digital advertising is really performing.

Additionally, he regularly presents data and insights to industry audiences, and is comScore’s representative in the BVDW workgroups on E-Commerce and Bewegtbild. He has worked with large media organisations, agencies and advertising clients such as Google, United Internet, Pilot 1/0, MediaCom, Unister, Smartclip, Xenion and P&G to develop both business strategies and technology platforms for online services and Social Media. He is also one of the founders of the Social Media AG.

Oliver Roskopf, Head of Online Marketing, Zalando GmbH

Oliver Roskopf heads up Online Marketing at e-retailer, Zalando. Oliver began his digital career at Rocket Internet in 2008. Following this, he became one of the founding team members who created online matchmaking site, eDarling, where he worked until 2010. In 2010 he took up a position as Managing Director of Citydeal, who were later acquired by Groupon. During his time with Groupon Germany he relocated to Sao Paulo in Brazil, returning to Berlin in 2011 to head up marketing for online retail giant, Zalando.  

Paulo Cunha, CEO ShiftForward

Paulo Cunha co-founded ShiftForward in 2011 with a focus on gathering top engineering talent to build the most advanced independent ad forecasting system to date. The result was the AdForecaster, currently in beta trials stage with selected partners, but already surpassing expectations in functionality, performance and scalability. Leveraging engineering resources, ShiftForward offers complete development life cycle services for online advertising companies building their own technology, from requirements gathering to software deployment.

Dr. Neal Richter, Chief Scientist, Rubicon Project

Neal oversees the ad serving, auction and optimisation algorithms at the Rubicon Project. He joined the Rubicon Project in 2009 via the acquisition of the audience optimization company, OthersOnline, where he worked on audience analytics and analysis code. Prior to OthersOnline, Neal worked at RightNow Technologies on the self-learning search engine for CRM.  He has 15 years of industry experience implementing software ranging from advanced data mining algorithms, web serving at scale to low level hardware drivers.

Ian Lowe, CEO, AdSlot

Ian Lowe is CEO of AdSlot, formerly Webfirm Group Limited, based in Australia. Ian joined Webfirm Group as CEO in October 2012, bringing over 20 years media industry experience and 13 years managing high growth media and media technology companies, both privately held and publicly traded. Immediately prior to joining Webfirm Group, Ian was CEO of Facilitate Digital Ltd (ASX:FAC), where he launched Symphony - the world's first workflow and trading platform for media agencies - and led the company's international expansion into Asia, Europe and North America.

Martin van der Meij, Yield Manager Telegraaf Media NL

Martin is head of Yield Management at Telegraaf Media, the largest publisher in the Netherlands. They recently launched their 3 vertical Automated Trading Platforms based on Social, Classifieds and News. AdAudience was the first tradedesk on the publisher side that is running their own bidder technology after a partnership with Platform161. Before Telegraaf, Martin worked for over 10 years in the internet industry, launching one of the first local online newspapers in 1995 and one of the most controversial social networks in the Netherlands in 2002.