The Ad Trader Conference, the first German-focused conference on the emerging data-driven display marketplace, was held last year in Hamburg. The joint venture between ExchangeWire and Adzine was oversubscribed in its first year. The full-day event focused on the growth of automated media buying and how it is effecting the online display marketplace in Germany and globally.
The volume of dynamic inventory traded in Germany is expected to double in 2012. How will the buy and sell side leverage the available technologies, such as real time auction platforms and DMPs, to drive better performance for advertisers and yield for publishers? Join ExchangeWire and Adzine on Thursday, April 19, 2012, for Germany’s only independent event on media optimisation, ad trading and the emerging data-driven display marketplace.
Erhard Neumann, CEO and COO Adtech
Philip Missler, Executive Director Interactive Media CCSP
Nerissa MacDonald, Director of Trading EMEA, MediaMind
Martin van der Meij, Yield Manager Telegraaf Media NL
Matthias Ehrlich, Board member United Internet Media AG
Ronald Paul, CEO Quisma
Henning Lange, CEO Adcloud
Lothar Prison, Chief Digital Officer VivaKi
Brian Lesser, CEO Xaxis
Brian Fitzpatrick, Managing Director Europe Adap.TV
Rupert Tonn, MD YD Display Advertising DACH GmbH
Joëlle Frijters CEO and Co-founder Improve Digital
Ulrich Schmidt, Founder & Managing Director adpepper media
Arndt C. Groth, Präsident des BVDW e.V.
Shane Shevlin, Director of Business Development IPONWEB
Sascha Jansen, MD Annalect Group Germany
Sacha Berlik, CEO mexad
Stephan Noller, CEO nugg.ad/Chairman Policy Committee IAB
Holger Mews, Commercial Director Central Europe, Adobe Systems
Marko Klimkeit CEO Yieldlab
Jason Bigler, Director Product Development for EMEA, Google
Erich Wasserman, Co-Founder and GM EMEA, MediaMath
Gustav Mellentin, Co-Founder, CEO Adform
Jay Stevens, VP and General Manager, the Rubicon Project
André Pätzold Stv. Leiter Digital, Spiegel QC