The Ad Trader Conference, the first German-focused conference on the emerging data-driven display marketplace, was held last year in Hamburg. The joint venture between ExchangeWire and Adzine was oversubscribed in its first year. The full-day event focused on the growth of automated media buying and how it is effecting the online display marketplace in Germany and globally.
The volume of dynamic inventory traded in Germany is expected to double in 2012. How will the buy and sell side leverage the available technologies, such as real time auction platforms and DMPs, to drive better performance for advertisers and yield for publishers? Join ExchangeWire and Adzine on Thursday, April 19, 2012, for Germany’s only independent event on media optimisation, ad trading and the emerging data-driven display marketplace.
Thomas Port, Geschäftsführer SevenOne Media
Philip Missler, Geschäftsführer InteractiveMedia CCSP
Joelle Frijters, CEO Improve Digital
Martin van der Meij, Yield Manager Telegraaf Media NL
Matthias Ehrlich, Vorstand United Internet Media
Ronald Paul, CEO Quisma
Henning Lange, Geschäftsführer Adcloud
Nerissa MacDonald, Director of Trading EMEA, MediaMind
Lothar Prison, Chief Digital Officer VivaKi
Brian O'Kelley, CEO AppNexus
Brian Lesser, CEO Xaxis
Brian Fitzpatrick, Managing Director Europe Adap.TV
Shane Shevlin, Director of Business Development IPONWEB
Sascha Jansen, MD Annalect Group Germany
Sacha Berlik, CEO Mexad
Stephan Noller, CEO Nugg.ad/Chairman of the Policy Commitee IAB
Marco Klimkeit, CEO Yieldlab
Benjamin Faes, MD New Products & Solutions, Google
Erich Wassermann, Co-Founder and General Manager EMEA
Lou Severine, Sr. VP Global Sales & Marketing - ADTECH
Gustav Mellentin, Co-Founder, CEO Adform
Jay Stevens, VP and General Manager, the Rubicon Project