The Ad Trader Conference, a German-focused event centered on the emerging data-driven display marketplace, will return to Berlin in 2016. The joint venture was oversubscribed last year and with another exceptional line-up of speakers and presenters to be announced shortly Ad Trader 2015 was another sell-out.
The full-day event focused on the growth of automated media buying and how it is effecting the online display marketplace in Germany and globally. How is the buy and sell side leverage the available technologies, such as real time auction platforms and DMPs, to drive better performance for advertisers and yield for publishers?
Impressions of Adtrader Conference 2015!
Five years after Data Management Platforms (DMPs) arrived, they have become a digital marketing staple, with 92% of European media buyers and sellers set to have a DMP in place by 2018, according to a new study by ExchangeWire and Weborama.