09.30 Arrival Attendees
Registration & Coffee
Agenda 28TH JUNE 2011
10.00 Welcome & Opening
Welcome & Introduction to the Conference: Ciaran O'Kane, ExchangeWire, Arne Schulze-Geißler, ADZINE and Axel Hoehnke, Sembassy (Moderation)
Welcome by The Bundesverband Digitale Wirtschaft (BVDW e.V.), Arndt Groth, President
10.15 Don't miss the RTB-'Train'!
Key Note: Real Time Bidding changes the Rules in Dispaly Advertising
by Sacha Berlik, CEO - Mexad
10.40 Is There A Market For Programmatic Display Buying And Real-Time Audience Targeting?
Panelists: Christoph Schäfer, Performance Media; Dr. Robert Mayer-Uellner, GroupM; Jens Jokschat, pilot 1/0; Steffen Hopf, Yahoo!, Andreas Heintze, ValueClick Media
Chair: Ralf Scharnhorst
Panelists discuss the opportunities and risks of the automated Display Channel.
11.30 Coffee Break
11.50 How Automation Can Help Publishers (Engl.)
Presentation by Tom Jenen, Commercial Director EMEA - Admeld
12.15 Dynamic Demand Seeking Dynamic Supply
Media owners in Germany harbour a lot of concerns around automated sales processes. What issues need to be solved before publishers participate in these dynamic trading models?
Panelists: Martin Lütgenau, Tomorrow Focus Media; Matthias Pantke, Adscale; Joëlle Frijters, Improve Digital; Thomas Hinrichs, Google AdX
Chair: Frank Puscher
13.00 Lunch Break
14.10 The Future of Ad Networks
Presentation: Arndt Groth, President Europe, Adconion Media Group
“The business model of traditional AdNetworks faces fundamental changes. Only the companies that manage those challenges actively will persist in future."
14.30 DSP, RTB, 3rd Party Data - Status und Best Practices from the US
Presentation: Holger Mews, Efficient Frontier
14.55 Exchanging Data: Developing A New Revenue Channel For Data (German)
Panelists: Sven Bagemihl, VZnet Netzwerke; Wolfgang Bscheid, mediascale; Stephan Noller, nugg.ad/IAB; Andreas Schwibbe, adnologies Data eXchange
Chair: Prof. Dr. Christoph Bauer
15.40 Tea Time
16.00 Exchange Buys: What Process Should Be Employed For Maximum Return
Presentation: Media-Buying and Optimization by Real Time Trading
Guido Pfister, Mexad
16.25 Components of a Self-Service Booking Platform - An Introduction in Media Trading Technology in a Nutshell (Engl.)
The online media landscape contains a lot of specialized parties. A self-booking workflow shows vividly, how most of these components get automated in a simplified environment.
Speaker: Johannes Erett, Letvertise
16.40 Age of Automation– The "New" Facilitators in Display Advertising (Engl.)
Panel: Erich Wasserman, MediaMath; Mendel Senf, YD; Thomas Brandhoff, Sociomantic; Alain Sanjaume, eXelate; Kay Schneider, Revenuemax
Chair: Ciaran O'Kane, ExchangeWire.com
17.30 Networking and Drinks
(Der Veranstalter behält sich Änderungen im Programm und Ablauf vor)Teilnehmer
- accado + + +
- OMS + + +
- Performics + + +
- IP Deutschland + + +
- Vizeum + + +
- Clipkit + + +
- Ignite Digital + + +
- Publicitas + + +
- SevenOne Media + + +
- Media Schneider + + +
- Admeta + + +
- 12mnkys + + +
- digital element + + +
- Glispa Media + + +
- madvertise + + +
- eyeota + + +
- VoodooVideo + + +
- Adversitement + + +
- Bild digital + + +
- Stellwerk3 + + +
- Adconion Direct + + +
- Telefonica + + +
- Zodiakactive + + +
- Innovid + + +
- myThings + + +
- United Internet Dialog + + +
- Adap.TV + + +
- AppNexus + + +
- Adobe + + +
- MediaMind + + +
- Telegraaf Media NL + + +
- IPONWEB + + +
- ADTECH + + +
- DoubleClick + + +
- Evidon (Ghostery) + + +
- mobile.de + + +
- Double Verify + + +
- Bertelsmann + + +
- PUBMATIC + + +
- Digital Response + + +
- Comscore + + +
- SevenOneMedia + + +
- metaapes + + +
- neo@ogilvy + + +
- Spiegel QC + + +
- Xaxis + + +
- InfectiousMedia + + +
- DataXu + + +
- eSales Performance Marketing + + +
- Digital Forward + + +
- Vivaki + + +
- BrightRoll + + +
- TOMORROW FOCUS MEDIA + + +
- CoAdvertise + + +
- Hurra Communications + + +
- 1und1 + + +
- Goldbach Group + + +
- Meetrics + + +
- Burda Direct Interactive + + +
- madvertise + + +
- explido + + +
- Iminent + + +
- Netprofit + + +
- Serranetga + + +
- Hi Media + + +
- Adcloud + + +
- Mindshare + + +
- eprofessional + + +
- Ligatus + + +
- AudienceScience + + +
- Criteo + + +
- Quisma + + +
- Specific Media + + +
- Axel Springer + + +
- Microsoft + + +
- ARBOmedia + + +
- newtention technologies + + +
- GroupM + + +
- Scout24 + + +
- ClickDistrict + + +
- DeutscheTelekom + + +
- Spree7 + + +
- Cadreon + + +
- AdAgents + + +
- Skinected + + +
- IABEurope + + +
- BVDW + + +
- Yoc + + +
- ZANOX + + +
- Bigpoint + + +
- Yieldlab + + +
- United Internet Media + + +
- Mexad + + +
- The Rubicon Project + + +
- Nugg.ad + + +
- eXelate + + +
- Pilot + + +
- Omnicom + + +
- evania + + +
- VoodooVideo + + +
- Mediascale + + +
- Revenuemax + + +
- Efficient Frontier + + +
- Interactive Media CSSP + + +
- DQNA Media Group + + +
- PubliMedia + + +
- YD World + + +
- Improve Digital + + +
- Adternity + + +
- AdMeld + + +
- Yahoo! Deutschland + + +
- ValueClick Media + + +
- CPX interactive + + +
- Media Math + + +
- Smartclip + + +
- Deutsche Post + + +
- SmartAdserver + + +
- Apprupt + + +
- mbr targeting + + +
- ad pepper media + + +
- Spacedealer + + +
- Sanoma Media + + +
- AZ Direct + + +
- Next Performance + + +
- arvato distribution + + +
- PubliGroupe + + +
- Annalect + + +
- eValue + + +
- Adform + + +
- Klikki + + +
- adworx + + +
- AdJug + + +
- OpenInventoryMedia + + +
- d3media + + +
- Adconion + + +
- Google + + +
- plista + + +
- BannerConnect + + +
- Goldbach Media + + +
- Xplosion + + +
- Yellow Tomato + + +
- gutefrage.net + + +
- Scharnhorst Media + + +
- ExchangeWire + + +
- Adzine + + +
- Spil Games + + +
- + + +
- accado + + +
- OMS + + +
- Performics + + +
- IP Deutschland + + +
- Vizeum + + +
- Clipkit + + +
- Ignite Digital + + +
- Publicitas + + +
- SevenOne Media + + +
- Media Schneider + + +
- Admeta + + +
- 12mnkys + + +
- digital element + + +
- Glispa Media + + +
- madvertise + + +
- eyeota + + +
- VoodooVideo + + +
- Adversitement + + +
- Bild digital + + +
- Stellwerk3 + + +
- Adconion Direct + + +
- Telefonica + + +
- Zodiakactive + + +
- Innovid + + +
- myThings + + +
- United Internet Dialog + + +
- Adap.TV + + +
- AppNexus + + +
- Adobe + + +
- MediaMind + + +
- Telegraaf Media NL + + +
- IPONWEB + + +
- ADTECH + + +
- DoubleClick + + +
- Evidon (Ghostery) + + +
- mobile.de + + +
- Double Verify + + +
- Bertelsmann + + +
- PUBMATIC + + +
- Digital Response + + +
- Comscore + + +
- SevenOneMedia + + +
- metaapes + + +
- neo@ogilvy + + +
- Spiegel QC + + +
- Xaxis + + +
- InfectiousMedia + + +
- DataXu + + +
- eSales Performance Marketing + + +
- Digital Forward + + +
- Vivaki + + +
- BrightRoll + + +
- TOMORROW FOCUS MEDIA + + +
- CoAdvertise + + +
- Hurra Communications + + +
- 1und1 + + +
- Goldbach Group + + +
- Meetrics + + +
- Burda Direct Interactive + + +
- madvertise + + +
- explido + + +
- Iminent + + +
- Netprofit + + +
- Serranetga + + +
- Hi Media + + +
- Adcloud + + +
- Mindshare + + +
- eprofessional + + +
- Ligatus + + +
- AudienceScience + + +
- Criteo + + +
- Quisma + + +
- Specific Media + + +
- Axel Springer + + +
- Microsoft + + +
- ARBOmedia + + +
- newtention technologies + + +
- GroupM + + +
- Scout24 + + +
- ClickDistrict + + +
- DeutscheTelekom + + +
- Spree7 + + +
- Cadreon + + +
- AdAgents + + +
- Skinected + + +
- IABEurope + + +
- BVDW + + +
- Yoc + + +
- ZANOX + + +
- Bigpoint + + +
- Yieldlab + + +
- United Internet Media + + +
- Mexad + + +
- The Rubicon Project + + +
- Nugg.ad + + +
- eXelate + + +
- Pilot + + +
- Omnicom + + +
- evania + + +
- VoodooVideo + + +
- Mediascale + + +
- Revenuemax + + +
- Efficient Frontier + + +
- Interactive Media CSSP + + +
- DQNA Media Group + + +
- PubliMedia + + +
- YD World + + +
- Improve Digital + + +
- Adternity + + +
- AdMeld + + +
- Yahoo! Deutschland + + +
- ValueClick Media + + +
- CPX interactive + + +
- Media Math + + +
- Smartclip + + +
- Deutsche Post + + +
- SmartAdserver + + +
- Apprupt + + +
- mbr targeting + + +
- ad pepper media + + +
- Spacedealer + + +
- Sanoma Media + + +
- AZ Direct + + +
- Next Performance + + +
- arvato distribution + + +
- PubliGroupe + + +
- Annalect + + +
- eValue + + +
- Adform + + +
- Klikki + + +
- adworx + + +
- AdJug + + +
- OpenInventoryMedia + + +
- d3media + + +
- Adconion + + +
- Google + + +
- plista + + +
- BannerConnect + + +
- Goldbach Media + + +
- Xplosion + + +
- Yellow Tomato + + +
- gutefrage.net + + +
- Scharnhorst Media + + +
- ExchangeWire + + +
- Adzine + + +
- Spil Games + + +
- + + +
- accado + + +
- OMS + + +
- Performics + + +
- IP Deutschland + + +
- Vizeum + + +
- Clipkit + + +
- Ignite Digital + + +
- Publicitas + + +
- SevenOne Media + + +
- Media Schneider + + +
- Admeta + + +
- 12mnkys + + +
- digital element + + +
- Glispa Media + + +
- madvertise + + +
- eyeota + + +
- VoodooVideo + + +
- Adversitement + + +
- Bild digital + + +
- Stellwerk3 + + +
- Adconion Direct + + +
- Telefonica + + +
- Zodiakactive + + +
- Innovid + + +
- myThings + + +
- United Internet Dialog + + +
- Adap.TV + + +
- AppNexus + + +
- Adobe + + +
- MediaMind + + +
- Telegraaf Media NL + + +
- IPONWEB + + +
- ADTECH + + +
- DoubleClick + + +
- Evidon (Ghostery) + + +
- mobile.de + + +
- Double Verify + + +
- Bertelsmann + + +
- PUBMATIC + + +
- Digital Response + + +
- Comscore + + +
- SevenOneMedia + + +
- metaapes + + +
- neo@ogilvy + + +
- Spiegel QC + + +
- Xaxis + + +
- InfectiousMedia + + +
- DataXu + + +
- eSales Performance Marketing + + +
- Digital Forward + + +
- Vivaki + + +
- BrightRoll + + +
- TOMORROW FOCUS MEDIA + + +
- CoAdvertise + + +
- Hurra Communications + + +
- 1und1 + + +
- Goldbach Group + + +
- Meetrics + + +
- Burda Direct Interactive + + +
- madvertise + + +
- explido + + +
- Iminent + + +
- Netprofit + + +
- Serranetga + + +
- Hi Media + + +
- Adcloud + + +
- Mindshare + + +
- eprofessional + + +
- Ligatus + + +
- AudienceScience + + +
- Criteo + + +
- Quisma + + +
- Specific Media + + +
- Axel Springer + + +
- Microsoft + + +
- ARBOmedia + + +
- newtention technologies + + +
- GroupM + + +
- Scout24 + + +
- ClickDistrict + + +
- DeutscheTelekom + + +
- Spree7 + + +
- Cadreon + + +
- AdAgents + + +
- Skinected + + +
- IABEurope + + +
- BVDW + + +
- Yoc + + +
- ZANOX + + +
- Bigpoint + + +
- Yieldlab + + +
- United Internet Media + + +
- Mexad + + +
- The Rubicon Project + + +
- Nugg.ad + + +
- eXelate + + +
- Pilot + + +
- Omnicom + + +
- evania + + +
- VoodooVideo + + +
- Mediascale + + +
- Revenuemax + + +
- Efficient Frontier + + +
- Interactive Media CSSP + + +
- DQNA Media Group + + +
- PubliMedia + + +
- YD World + + +
- Improve Digital + + +
- Adternity + + +
- AdMeld + + +
- Yahoo! Deutschland + + +
- ValueClick Media + + +
- CPX interactive + + +
- Media Math + + +
- Smartclip + + +
- Deutsche Post + + +
- SmartAdserver + + +
- Apprupt + + +
- mbr targeting + + +
- ad pepper media + + +
- Spacedealer + + +
- Sanoma Media + + +
- AZ Direct + + +
- Next Performance + + +
- arvato distribution + + +
- PubliGroupe + + +
- Annalect + + +
- eValue + + +
- Adform + + +
- Klikki + + +
- adworx + + +
- AdJug + + +
- OpenInventoryMedia + + +
- d3media + + +
- Adconion + + +
- Google + + +
- plista + + +
- BannerConnect + + +
- Goldbach Media + + +
- Xplosion + + +
- Yellow Tomato + + +
- gutefrage.net + + +
- Scharnhorst Media + + +
- ExchangeWire + + +
- Adzine + + +
- Spil Games + + +
- + + +
