AD TRADER CONFERENCE HAMBURG 28th JUNE
Leading European advertising industry publications Adzine and ExchangeWire are co-hosting the inaugural Ad Trader Conference on June 28, 2011 in Hamburg. The event will focus on the fundamental changes currently taking place in the German display marketplace on the buy and sell side. Innovative ad technology and real-time auction platforms are opening up new opportunities for media agencies and advertisers to efficiently source media for digital advertising campaigns - as well as drive better performance through dynamic audience buying.
Media auctions and real-time bidding offer opportunities to media owners. But challenges still exist in monetizing inventory through automated channels. The Ad Trader Conference will explore whether the new exchange marketplace will be able to deliver higher yields for publishers’ non-guaranteed inventory – and how publisher data might be leveraged to increase the value of impressions made available to DSPs, ATDs and other exchange buyers.
Confirmed Speakers For The Day
-
Holger Mews, VP Central & East. Europe - Efficient Frontier -
Johannes Erett, CEO - Letvertise -
Sven Bagemihl, VP Sales - VZnet Netzwerke -
Joëlle Frijters, CEO and Co-founder Improve Digital -
Martin Lütgenau, GF - Tomorrow Focus Media -
Thomas Hinrichs, Head of Display and AdX Partnerships - Google -
Andreas Heintze, Country Manager, ValueClick Media -
Dr. Robert Mayer-Uellner - MD GroupM Competence Center -
Steffen Hopf, Sales Director - Yahoo! Deutschland -
Arndt C. Groth, President Europe - Adconion Media Group -
Guido Pfister, CTO - Mexad -
Jens Jokschat, GF - pilot 1/0 -
Christoph Schäfer, GF - Performance Media -
Matthias Pantke, CEO - Adscale -
Sacha Berlik, CEO - Mexad -
Mendel Senf, Founder & CEO - YD -
Tom Jenen, Commercial Director - EMEA Admeld -
Thomas Brandhoff, Founder & MD - sociomantic labs -
Erich Wasserman, CoFounder, GM EMEA - MediaMath -
Stephan Noller, CEO Nugg.ad/Chairman of the Policy Commitee IAB -
Alain Sanjaume, Senior European Consultant - eXelate -
Prof. Dr. Christoph Bauer, HSBA -
Wolfgang Bscheid, GF - mediascale -
Andreas Schwibbe, CEO adnologies -
Kay Schneider, CEO - Revenuemax -
Ralf Scharnhorst, Scharnhorst Media -
Axel Hoehnke, Consultant
Teilnehmer
- accado + + +
- OMS + + +
- Performics + + +
- IP Deutschland + + +
- Vizeum + + +
- Clipkit + + +
- Ignite Digital + + +
- Publicitas + + +
- SevenOne Media + + +
- Media Schneider + + +
- Admeta + + +
- 12mnkys + + +
- digital element + + +
- Glispa Media + + +
- madvertise + + +
- eyeota + + +
- VoodooVideo + + +
- Adversitement + + +
- Bild digital + + +
- Stellwerk3 + + +
- Adconion Direct + + +
- Telefonica + + +
- Zodiakactive + + +
- Innovid + + +
- myThings + + +
- United Internet Dialog + + +
- Adap.TV + + +
- AppNexus + + +
- Adobe + + +
- MediaMind + + +
- Telegraaf Media NL + + +
- IPONWEB + + +
- ADTECH + + +
- DoubleClick + + +
- Evidon (Ghostery) + + +
- mobile.de + + +
- Double Verify + + +
- Bertelsmann + + +
- PUBMATIC + + +
- Digital Response + + +
- Comscore + + +
- SevenOneMedia + + +
- metaapes + + +
- neo@ogilvy + + +
- Spiegel QC + + +
- Xaxis + + +
- InfectiousMedia + + +
- DataXu + + +
- eSales Performance Marketing + + +
- Digital Forward + + +
- Vivaki + + +
- BrightRoll + + +
- TOMORROW FOCUS MEDIA + + +
- CoAdvertise + + +
- Hurra Communications + + +
- 1und1 + + +
- Goldbach Group + + +
- Meetrics + + +
- Burda Direct Interactive + + +
- madvertise + + +
- explido + + +
- Iminent + + +
- Netprofit + + +
- Serranetga + + +
- Hi Media + + +
- Adcloud + + +
- Mindshare + + +
- eprofessional + + +
- Ligatus + + +
- AudienceScience + + +
- Criteo + + +
- Quisma + + +
- Specific Media + + +
- Axel Springer + + +
- Microsoft + + +
- ARBOmedia + + +
- newtention technologies + + +
- GroupM + + +
- Scout24 + + +
- ClickDistrict + + +
- DeutscheTelekom + + +
- Spree7 + + +
- Cadreon + + +
- AdAgents + + +
- Skinected + + +
- IABEurope + + +
- BVDW + + +
- Yoc + + +
- ZANOX + + +
- Bigpoint + + +
- Yieldlab + + +
- United Internet Media + + +
- Mexad + + +
- The Rubicon Project + + +
- Nugg.ad + + +
- eXelate + + +
- Pilot + + +
- Omnicom + + +
- evania + + +
- VoodooVideo + + +
- Mediascale + + +
- Revenuemax + + +
- Efficient Frontier + + +
- Interactive Media CSSP + + +
- DQNA Media Group + + +
- PubliMedia + + +
- YD World + + +
- Improve Digital + + +
- Adternity + + +
- AdMeld + + +
- Yahoo! Deutschland + + +
- ValueClick Media + + +
- CPX interactive + + +
- Media Math + + +
- Smartclip + + +
- Deutsche Post + + +
- SmartAdserver + + +
- Apprupt + + +
- mbr targeting + + +
- ad pepper media + + +
- Spacedealer + + +
- Sanoma Media + + +
- AZ Direct + + +
- Next Performance + + +
- arvato distribution + + +
- PubliGroupe + + +
- Annalect + + +
- eValue + + +
- Adform + + +
- Klikki + + +
- adworx + + +
- AdJug + + +
- OpenInventoryMedia + + +
- d3media + + +
- Adconion + + +
- Google + + +
- plista + + +
- BannerConnect + + +
- Goldbach Media + + +
- Xplosion + + +
- Yellow Tomato + + +
- gutefrage.net + + +
- Scharnhorst Media + + +
- ExchangeWire + + +
- Adzine + + +
- Spil Games + + +
- + + +
- accado + + +
- OMS + + +
- Performics + + +
- IP Deutschland + + +
- Vizeum + + +
- Clipkit + + +
- Ignite Digital + + +
- Publicitas + + +
- SevenOne Media + + +
- Media Schneider + + +
- Admeta + + +
- 12mnkys + + +
- digital element + + +
- Glispa Media + + +
- madvertise + + +
- eyeota + + +
- VoodooVideo + + +
- Adversitement + + +
- Bild digital + + +
- Stellwerk3 + + +
- Adconion Direct + + +
- Telefonica + + +
- Zodiakactive + + +
- Innovid + + +
- myThings + + +
- United Internet Dialog + + +
- Adap.TV + + +
- AppNexus + + +
- Adobe + + +
- MediaMind + + +
- Telegraaf Media NL + + +
- IPONWEB + + +
- ADTECH + + +
- DoubleClick + + +
- Evidon (Ghostery) + + +
- mobile.de + + +
- Double Verify + + +
- Bertelsmann + + +
- PUBMATIC + + +
- Digital Response + + +
- Comscore + + +
- SevenOneMedia + + +
- metaapes + + +
- neo@ogilvy + + +
- Spiegel QC + + +
- Xaxis + + +
- InfectiousMedia + + +
- DataXu + + +
- eSales Performance Marketing + + +
- Digital Forward + + +
- Vivaki + + +
- BrightRoll + + +
- TOMORROW FOCUS MEDIA + + +
- CoAdvertise + + +
- Hurra Communications + + +
- 1und1 + + +
- Goldbach Group + + +
- Meetrics + + +
- Burda Direct Interactive + + +
- madvertise + + +
- explido + + +
- Iminent + + +
- Netprofit + + +
- Serranetga + + +
- Hi Media + + +
- Adcloud + + +
- Mindshare + + +
- eprofessional + + +
- Ligatus + + +
- AudienceScience + + +
- Criteo + + +
- Quisma + + +
- Specific Media + + +
- Axel Springer + + +
- Microsoft + + +
- ARBOmedia + + +
- newtention technologies + + +
- GroupM + + +
- Scout24 + + +
- ClickDistrict + + +
- DeutscheTelekom + + +
- Spree7 + + +
- Cadreon + + +
- AdAgents + + +
- Skinected + + +
- IABEurope + + +
- BVDW + + +
- Yoc + + +
- ZANOX + + +
- Bigpoint + + +
- Yieldlab + + +
- United Internet Media + + +
- Mexad + + +
- The Rubicon Project + + +
- Nugg.ad + + +
- eXelate + + +
- Pilot + + +
- Omnicom + + +
- evania + + +
- VoodooVideo + + +
- Mediascale + + +
- Revenuemax + + +
- Efficient Frontier + + +
- Interactive Media CSSP + + +
- DQNA Media Group + + +
- PubliMedia + + +
- YD World + + +
- Improve Digital + + +
- Adternity + + +
- AdMeld + + +
- Yahoo! Deutschland + + +
- ValueClick Media + + +
- CPX interactive + + +
- Media Math + + +
- Smartclip + + +
- Deutsche Post + + +
- SmartAdserver + + +
- Apprupt + + +
- mbr targeting + + +
- ad pepper media + + +
- Spacedealer + + +
- Sanoma Media + + +
- AZ Direct + + +
- Next Performance + + +
- arvato distribution + + +
- PubliGroupe + + +
- Annalect + + +
- eValue + + +
- Adform + + +
- Klikki + + +
- adworx + + +
- AdJug + + +
- OpenInventoryMedia + + +
- d3media + + +
- Adconion + + +
- Google + + +
- plista + + +
- BannerConnect + + +
- Goldbach Media + + +
- Xplosion + + +
- Yellow Tomato + + +
- gutefrage.net + + +
- Scharnhorst Media + + +
- ExchangeWire + + +
- Adzine + + +
- Spil Games + + +
- + + +
- accado + + +
- OMS + + +
- Performics + + +
- IP Deutschland + + +
- Vizeum + + +
- Clipkit + + +
- Ignite Digital + + +
- Publicitas + + +
- SevenOne Media + + +
- Media Schneider + + +
- Admeta + + +
- 12mnkys + + +
- digital element + + +
- Glispa Media + + +
- madvertise + + +
- eyeota + + +
- VoodooVideo + + +
- Adversitement + + +
- Bild digital + + +
- Stellwerk3 + + +
- Adconion Direct + + +
- Telefonica + + +
- Zodiakactive + + +
- Innovid + + +
- myThings + + +
- United Internet Dialog + + +
- Adap.TV + + +
- AppNexus + + +
- Adobe + + +
- MediaMind + + +
- Telegraaf Media NL + + +
- IPONWEB + + +
- ADTECH + + +
- DoubleClick + + +
- Evidon (Ghostery) + + +
- mobile.de + + +
- Double Verify + + +
- Bertelsmann + + +
- PUBMATIC + + +
- Digital Response + + +
- Comscore + + +
- SevenOneMedia + + +
- metaapes + + +
- neo@ogilvy + + +
- Spiegel QC + + +
- Xaxis + + +
- InfectiousMedia + + +
- DataXu + + +
- eSales Performance Marketing + + +
- Digital Forward + + +
- Vivaki + + +
- BrightRoll + + +
- TOMORROW FOCUS MEDIA + + +
- CoAdvertise + + +
- Hurra Communications + + +
- 1und1 + + +
- Goldbach Group + + +
- Meetrics + + +
- Burda Direct Interactive + + +
- madvertise + + +
- explido + + +
- Iminent + + +
- Netprofit + + +
- Serranetga + + +
- Hi Media + + +
- Adcloud + + +
- Mindshare + + +
- eprofessional + + +
- Ligatus + + +
- AudienceScience + + +
- Criteo + + +
- Quisma + + +
- Specific Media + + +
- Axel Springer + + +
- Microsoft + + +
- ARBOmedia + + +
- newtention technologies + + +
- GroupM + + +
- Scout24 + + +
- ClickDistrict + + +
- DeutscheTelekom + + +
- Spree7 + + +
- Cadreon + + +
- AdAgents + + +
- Skinected + + +
- IABEurope + + +
- BVDW + + +
- Yoc + + +
- ZANOX + + +
- Bigpoint + + +
- Yieldlab + + +
- United Internet Media + + +
- Mexad + + +
- The Rubicon Project + + +
- Nugg.ad + + +
- eXelate + + +
- Pilot + + +
- Omnicom + + +
- evania + + +
- VoodooVideo + + +
- Mediascale + + +
- Revenuemax + + +
- Efficient Frontier + + +
- Interactive Media CSSP + + +
- DQNA Media Group + + +
- PubliMedia + + +
- YD World + + +
- Improve Digital + + +
- Adternity + + +
- AdMeld + + +
- Yahoo! Deutschland + + +
- ValueClick Media + + +
- CPX interactive + + +
- Media Math + + +
- Smartclip + + +
- Deutsche Post + + +
- SmartAdserver + + +
- Apprupt + + +
- mbr targeting + + +
- ad pepper media + + +
- Spacedealer + + +
- Sanoma Media + + +
- AZ Direct + + +
- Next Performance + + +
- arvato distribution + + +
- PubliGroupe + + +
- Annalect + + +
- eValue + + +
- Adform + + +
- Klikki + + +
- adworx + + +
- AdJug + + +
- OpenInventoryMedia + + +
- d3media + + +
- Adconion + + +
- Google + + +
- plista + + +
- BannerConnect + + +
- Goldbach Media + + +
- Xplosion + + +
- Yellow Tomato + + +
- gutefrage.net + + +
- Scharnhorst Media + + +
- ExchangeWire + + +
- Adzine + + +
- Spil Games + + +
- + + +
