Agenda
9.00 am: Registration, Coffee & Croissants
9.45am: Welcome & Introduction
10.00am: Welcome from IAB Europe and update on European Data Legislation
10.20am: RTBlution. The assertiveness of technology and its implications for the digital advertising market.
10.40am: How To Create Transparent Relations between Agencies & Sales Houses In A Dynamic Marketplace?
Moderation: Frank Puscher
11.25am: Coffee break
11.40am: “The extension of the battle zone”: How publishing companies and media owner will maintain the customer lead of the advertisers in the future.
12.00am: Panel session - Enabling The Real-Time Market: How Technology Is Transforming The Online Advertising Industry
Moderation: Ciaran O'Kane
1.05pm: Lunch
2.20pm: Panel session - The Rise of the Dynamic Sales House
What Models Will Work In The New Eco-System?
Moderation: Ciaran O'Kane, ExchangeWire
3.05pm: New opportunities in online advertising
3.25pm: Coffee break
3.40pm: Audience Data - The Ultimate Media Buying Strategy?
Moderation: Ralf Scharnhorst
4.25pm: How does Video RTB differ from display RTB?
RTB in display advertising is evolving rapidly, but we shouldn’t assume that RTB will unfold in the same way for video advertising.
5.10pm: Networking Party
Get-together with finger food and drinks
Cocktails sponsored by DQ&A Media Group and YieldLab
9.00 pm: End of the Conference
Teilnehmer
- accado + + +
- OMS + + +
- Performics + + +
- IP Deutschland + + +
- Vizeum + + +
- Clipkit + + +
- Ignite Digital + + +
- Publicitas + + +
- SevenOne Media + + +
- Media Schneider + + +
- Admeta + + +
- 12mnkys + + +
- digital element + + +
- Glispa Media + + +
- madvertise + + +
- eyeota + + +
- VoodooVideo + + +
- Adversitement + + +
- Bild digital + + +
- Stellwerk3 + + +
- Adconion Direct + + +
- Telefonica + + +
- Zodiakactive + + +
- Innovid + + +
- myThings + + +
- United Internet Dialog + + +
- Adap.TV + + +
- AppNexus + + +
- Adobe + + +
- MediaMind + + +
- Telegraaf Media NL + + +
- IPONWEB + + +
- ADTECH + + +
- DoubleClick + + +
- Evidon (Ghostery) + + +
- mobile.de + + +
- Double Verify + + +
- Bertelsmann + + +
- PUBMATIC + + +
- Digital Response + + +
- Comscore + + +
- SevenOneMedia + + +
- metaapes + + +
- neo@ogilvy + + +
- Spiegel QC + + +
- Xaxis + + +
- InfectiousMedia + + +
- DataXu + + +
- eSales Performance Marketing + + +
- Digital Forward + + +
- Vivaki + + +
- BrightRoll + + +
- TOMORROW FOCUS MEDIA + + +
- CoAdvertise + + +
- Hurra Communications + + +
- 1und1 + + +
- Goldbach Group + + +
- Meetrics + + +
- Burda Direct Interactive + + +
- madvertise + + +
- explido + + +
- Iminent + + +
- Netprofit + + +
- Serranetga + + +
- Hi Media + + +
- Adcloud + + +
- Mindshare + + +
- eprofessional + + +
- Ligatus + + +
- AudienceScience + + +
- Criteo + + +
- Quisma + + +
- Specific Media + + +
- Axel Springer + + +
- Microsoft + + +
- ARBOmedia + + +
- newtention technologies + + +
- GroupM + + +
- Scout24 + + +
- ClickDistrict + + +
- DeutscheTelekom + + +
- Spree7 + + +
- Cadreon + + +
- AdAgents + + +
- Skinected + + +
- IABEurope + + +
- BVDW + + +
- Yoc + + +
- ZANOX + + +
- Bigpoint + + +
- Yieldlab + + +
- United Internet Media + + +
- Mexad + + +
- The Rubicon Project + + +
- Nugg.ad + + +
- eXelate + + +
- Pilot + + +
- Omnicom + + +
- evania + + +
- VoodooVideo + + +
- Mediascale + + +
- Revenuemax + + +
- Efficient Frontier + + +
- Interactive Media CSSP + + +
- DQNA Media Group + + +
- PubliMedia + + +
- YD World + + +
- Improve Digital + + +
- Adternity + + +
- AdMeld + + +
- Yahoo! Deutschland + + +
- ValueClick Media + + +
- CPX interactive + + +
- Media Math + + +
- Smartclip + + +
- Deutsche Post + + +
- SmartAdserver + + +
- Apprupt + + +
- mbr targeting + + +
- ad pepper media + + +
- Spacedealer + + +
- Sanoma Media + + +
- AZ Direct + + +
- Next Performance + + +
- arvato distribution + + +
- PubliGroupe + + +
- Annalect + + +
- eValue + + +
- Adform + + +
- Klikki + + +
- adworx + + +
- AdJug + + +
- OpenInventoryMedia + + +
- d3media + + +
- Adconion + + +
- Google + + +
- plista + + +
- BannerConnect + + +
- Goldbach Media + + +
- Xplosion + + +
- Yellow Tomato + + +
- gutefrage.net + + +
- Scharnhorst Media + + +
- ExchangeWire + + +
- Adzine + + +
- Spil Games + + +
- + + +
- accado + + +
- OMS + + +
- Performics + + +
- IP Deutschland + + +
- Vizeum + + +
- Clipkit + + +
- Ignite Digital + + +
- Publicitas + + +
- SevenOne Media + + +
- Media Schneider + + +
- Admeta + + +
- 12mnkys + + +
- digital element + + +
- Glispa Media + + +
- madvertise + + +
- eyeota + + +
- VoodooVideo + + +
- Adversitement + + +
- Bild digital + + +
- Stellwerk3 + + +
- Adconion Direct + + +
- Telefonica + + +
- Zodiakactive + + +
- Innovid + + +
- myThings + + +
- United Internet Dialog + + +
- Adap.TV + + +
- AppNexus + + +
- Adobe + + +
- MediaMind + + +
- Telegraaf Media NL + + +
- IPONWEB + + +
- ADTECH + + +
- DoubleClick + + +
- Evidon (Ghostery) + + +
- mobile.de + + +
- Double Verify + + +
- Bertelsmann + + +
- PUBMATIC + + +
- Digital Response + + +
- Comscore + + +
- SevenOneMedia + + +
- metaapes + + +
- neo@ogilvy + + +
- Spiegel QC + + +
- Xaxis + + +
- InfectiousMedia + + +
- DataXu + + +
- eSales Performance Marketing + + +
- Digital Forward + + +
- Vivaki + + +
- BrightRoll + + +
- TOMORROW FOCUS MEDIA + + +
- CoAdvertise + + +
- Hurra Communications + + +
- 1und1 + + +
- Goldbach Group + + +
- Meetrics + + +
- Burda Direct Interactive + + +
- madvertise + + +
- explido + + +
- Iminent + + +
- Netprofit + + +
- Serranetga + + +
- Hi Media + + +
- Adcloud + + +
- Mindshare + + +
- eprofessional + + +
- Ligatus + + +
- AudienceScience + + +
- Criteo + + +
- Quisma + + +
- Specific Media + + +
- Axel Springer + + +
- Microsoft + + +
- ARBOmedia + + +
- newtention technologies + + +
- GroupM + + +
- Scout24 + + +
- ClickDistrict + + +
- DeutscheTelekom + + +
- Spree7 + + +
- Cadreon + + +
- AdAgents + + +
- Skinected + + +
- IABEurope + + +
- BVDW + + +
- Yoc + + +
- ZANOX + + +
- Bigpoint + + +
- Yieldlab + + +
- United Internet Media + + +
- Mexad + + +
- The Rubicon Project + + +
- Nugg.ad + + +
- eXelate + + +
- Pilot + + +
- Omnicom + + +
- evania + + +
- VoodooVideo + + +
- Mediascale + + +
- Revenuemax + + +
- Efficient Frontier + + +
- Interactive Media CSSP + + +
- DQNA Media Group + + +
- PubliMedia + + +
- YD World + + +
- Improve Digital + + +
- Adternity + + +
- AdMeld + + +
- Yahoo! Deutschland + + +
- ValueClick Media + + +
- CPX interactive + + +
- Media Math + + +
- Smartclip + + +
- Deutsche Post + + +
- SmartAdserver + + +
- Apprupt + + +
- mbr targeting + + +
- ad pepper media + + +
- Spacedealer + + +
- Sanoma Media + + +
- AZ Direct + + +
- Next Performance + + +
- arvato distribution + + +
- PubliGroupe + + +
- Annalect + + +
- eValue + + +
- Adform + + +
- Klikki + + +
- adworx + + +
- AdJug + + +
- OpenInventoryMedia + + +
- d3media + + +
- Adconion + + +
- Google + + +
- plista + + +
- BannerConnect + + +
- Goldbach Media + + +
- Xplosion + + +
- Yellow Tomato + + +
- gutefrage.net + + +
- Scharnhorst Media + + +
- ExchangeWire + + +
- Adzine + + +
- Spil Games + + +
- + + +
- accado + + +
- OMS + + +
- Performics + + +
- IP Deutschland + + +
- Vizeum + + +
- Clipkit + + +
- Ignite Digital + + +
- Publicitas + + +
- SevenOne Media + + +
- Media Schneider + + +
- Admeta + + +
- 12mnkys + + +
- digital element + + +
- Glispa Media + + +
- madvertise + + +
- eyeota + + +
- VoodooVideo + + +
- Adversitement + + +
- Bild digital + + +
- Stellwerk3 + + +
- Adconion Direct + + +
- Telefonica + + +
- Zodiakactive + + +
- Innovid + + +
- myThings + + +
- United Internet Dialog + + +
- Adap.TV + + +
- AppNexus + + +
- Adobe + + +
- MediaMind + + +
- Telegraaf Media NL + + +
- IPONWEB + + +
- ADTECH + + +
- DoubleClick + + +
- Evidon (Ghostery) + + +
- mobile.de + + +
- Double Verify + + +
- Bertelsmann + + +
- PUBMATIC + + +
- Digital Response + + +
- Comscore + + +
- SevenOneMedia + + +
- metaapes + + +
- neo@ogilvy + + +
- Spiegel QC + + +
- Xaxis + + +
- InfectiousMedia + + +
- DataXu + + +
- eSales Performance Marketing + + +
- Digital Forward + + +
- Vivaki + + +
- BrightRoll + + +
- TOMORROW FOCUS MEDIA + + +
- CoAdvertise + + +
- Hurra Communications + + +
- 1und1 + + +
- Goldbach Group + + +
- Meetrics + + +
- Burda Direct Interactive + + +
- madvertise + + +
- explido + + +
- Iminent + + +
- Netprofit + + +
- Serranetga + + +
- Hi Media + + +
- Adcloud + + +
- Mindshare + + +
- eprofessional + + +
- Ligatus + + +
- AudienceScience + + +
- Criteo + + +
- Quisma + + +
- Specific Media + + +
- Axel Springer + + +
- Microsoft + + +
- ARBOmedia + + +
- newtention technologies + + +
- GroupM + + +
- Scout24 + + +
- ClickDistrict + + +
- DeutscheTelekom + + +
- Spree7 + + +
- Cadreon + + +
- AdAgents + + +
- Skinected + + +
- IABEurope + + +
- BVDW + + +
- Yoc + + +
- ZANOX + + +
- Bigpoint + + +
- Yieldlab + + +
- United Internet Media + + +
- Mexad + + +
- The Rubicon Project + + +
- Nugg.ad + + +
- eXelate + + +
- Pilot + + +
- Omnicom + + +
- evania + + +
- VoodooVideo + + +
- Mediascale + + +
- Revenuemax + + +
- Efficient Frontier + + +
- Interactive Media CSSP + + +
- DQNA Media Group + + +
- PubliMedia + + +
- YD World + + +
- Improve Digital + + +
- Adternity + + +
- AdMeld + + +
- Yahoo! Deutschland + + +
- ValueClick Media + + +
- CPX interactive + + +
- Media Math + + +
- Smartclip + + +
- Deutsche Post + + +
- SmartAdserver + + +
- Apprupt + + +
- mbr targeting + + +
- ad pepper media + + +
- Spacedealer + + +
- Sanoma Media + + +
- AZ Direct + + +
- Next Performance + + +
- arvato distribution + + +
- PubliGroupe + + +
- Annalect + + +
- eValue + + +
- Adform + + +
- Klikki + + +
- adworx + + +
- AdJug + + +
- OpenInventoryMedia + + +
- d3media + + +
- Adconion + + +
- Google + + +
- plista + + +
- BannerConnect + + +
- Goldbach Media + + +
- Xplosion + + +
- Yellow Tomato + + +
- gutefrage.net + + +
- Scharnhorst Media + + +
- ExchangeWire + + +
- Adzine + + +
- Spil Games + + +
- + + +
