Programm

08:30h

Registrierung und kleines Frühstück

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09:25h

Begrüßung

09:30h

Keynote

Bringing Brand Advertising into the Programmatic Era

Zum Vortrag

09:55h

Case

Mit neuen Zielgruppenmodellen raus aus der Re-Targeting Nische. Psychologische Profile ersetzen Demographie am Beispiel BMW 1er.

10:10h

10:45h

Kaffeepause


11:20h

Keynote

Advanced Monetization Strategies for Publishers in a Multi-Screen World

11:45h

Case

Beyond Programmatic: Success Through a Holistic Advertising Suite

12:00h
12:40h

Keynote

From Dumb Retargeting to Audience Centric Real Time Decisioning - a Critique of Some of the Best Practices and Opportunities in Data-Driven Media Trading Today

Zum Vortrag


13:00h

Mittagspause


14:00h
14:25h
14:40h
14:55h

15:30h

Kaffeepause


16:00h

Keynote

The Programmatic Transformation of Television

Zum Vortrag

16:25h

Case

Addressing Specific Target Group with Intent Targeting Data

Zum Vortrag

16:40h

Case

Creating consideration and awareness with data-powered brand and video campaigns

Zum Vortrag

16:55h

17:30h

Networking Party

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