Moderation: Frank Puscher
Moderation: Ciaran O'Kane
What Models Will Work In The New Eco-System?
Moderation: Ciaran O'Kane, ExchangeWire
The evolution of programmatic buying is creating new opportunities in online advertising, helping to improve publishers’ returns and offering advertisers better engagement with users. Google's European Product Director, Jason Bigler, will share some thoughts on how - working together - publishers and advertisers can get the most out of new exchange-based technology.
Moderation: Ralf Scharnhorst
RTB in display advertising is evolving rapidly, but we shouldn’t assume that RTB will unfold in the same way for video advertising.
Get-together bei Fingerfood und Drinks
Cocktails sponsored by DQ&A Media Group und YieldLab