Registration & Breakfast
Avoid being a Hostage – Strategies and Options for Advertisers to live with Walled Gardens in the US and Europe
Case: Mobile Creative Programmatic
From Hyperlocal Targeting with the McDonald's Mobile Scratch Ticket to Online-Offline-Activation
How to grow as a Top-Brand and increase Efficiency with Programmatic?
When Creativity drives Media and Data
Mobile Programmatic - Overview
The W@ll – Closed is the new Open
The Agile Platform Concept: Multi-Marketplace Logic as an Alternative to 'Walled Gardens'
Illumination of the Value Chain - What's the Cost of Programmatic?
Granularity at Scale
The Effects of a new EU Legislation on Data-Based Advertising