Agenda 2017 (Interpretation DE → EN Provided)

08:20

Registration & Breakfast


09:20

Welcome Note


09:40

Opening Key Note - Micro and Macro: Campaign Success and Programmatic Future


10:00

Avoid being a Hostage – Strategies and Options for Advertisers to live with Walled Gardens in the US and Europe

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10:15

10:45

Case: Mobile Creative Programmatic

From Hyperlocal Targeting with the McDonald's Mobile Scratch Ticket to Online-Offline-Activation

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11:00

Coffee Break


11:30

11:45

12:05

12:20

12:45

Lunch Break


14:00

14:15

14:35

14:40

15:15

The Agile Platform Concept: Multi-Marketplace Logic as an Alternative to 'Walled Gardens'

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15:30

Coffee Break


16:00

Illumination of the Value Chain - What's the Cost of Programmatic?

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16:15

16:45

17:00

The Effects of a new EU Legislation on Data-Based Advertising

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17:15

Networking Get-Together - sponsored by: ZALANDO