AGENDA 2018

THE NEXT DECADE OF PROGRAMMATIC

Transparency / Quality / Independence

The first decade of Programmatic Advertising is coming to an end – with a positive outcome for Adtech Providers and Media Agencies, while Publishers and Advertisers have come to rather mixed conclusions.

Despite unfulfilled expectations, 'programmatic investments' are positively considered investments in the digital transformation of the media business. The objective for the future, however, is clear:More Value for Advertisers & Publishers!

08:30

GDPR Pre-Conference-Breakfast


09:30

Welcome and Introduction


09:40

Platforms and Markets


10:00

10:10

Seller Perspective: Status and Challenges for the next Decade Programmatic (Q+A)


10:20

10:50

Coffee Break


11:20

Role of the Agency in the Advertiser's Programmatic Setup

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11:35

In Practice: Successful use of an DCO ad server for advertisers

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11:50

Axel Springer's AdTech Strategy for Maximizing Programmatic Revenues, Control and Independence

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12:15

12:50

Lunch Break

Sponsored by Flashtalking


14:10

First Party Data: Effective Targeting by E-mail Data


14:25

Advertisers' Way to Independence and Transparency


14:40

1st Party Data Strategie for Programmatic Marketing & Advertising

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15:00

Programmatic and Transparency: What's accomplished and what lies ahead?

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15:10

15:40

Coffee Break


16:10

Data Quality: Turning the Challenge into an Opportunity

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16:25

16:40

16:55

17:30

Networking Party

Drinks and Fingerfood